Orangetheory® Fitness Unveils OTBeat Link Heart Rate Monitor and Updated Fitness App

Orangetheory® Fitness, the scientifically-backed and fast-growing fitness franchise, announced on March 1 the launch of its brand new wearable heart rate monitor and a revamp of its mobile app. The new heart rate monitor, OTBeat Link, is worn on the wrist and powered by Mio. The OTbeat app pairs with the new heart rate monitor, and aims to provide a singular platform for members to view their workout histories, set goals, book classes, and much more.

“The science behind Orangetheory Fitness is what sets us apart from other workouts on the market,” said Dave Long, co-founder and chief executive officer of Orangetheory Fitness. “As a brand, we are constantly evaluating our programs to ensure we are using the latest technology to enhance the science-backed workout and provide the best overall experience for our valued members.

Launched in limited supply earlier this year, the OTBeat Link is an alternative to the existing OTbeat chest strap used in Orangetheory Fitness studios across the nation. While the monitor in the chest strap captures heart rate by listening to and recording the beating heart, the wristband monitor reads the heart rate through LED technology. To further sync with this new technology, Orangetheory updated its OTbeat application, which connects the in-studio experience with workouts done outside the studio. Users have more control within the app thanks to new features, such as the ability to set heart rate zones to optimize calorie burn, to analyze the amount of time spent in each zone and to view splat points from workouts in and outside of the studio.

“The ability to combine data from members both in and out-of-studio experiences will provide users with a more complete view of their fitness levels and goals,” said Long. “Orangetheory Fitness’ objective has always been to improve the overall health and welfare of as many people as we possibly can – not just while in our studios – and the new OTbeat app is helping our members do just that.”

As of June 2018, Orangetheory Fitness has expanded to nearly 1,000 operating studios worldwide, in 49 states and 18 countries. The company has over 500 studios in the development pipeline and is one of the fastest-growing franchise companies.

The 60-minute, five zone heart-rate monitored interval training concept has helped tens of thousands of members lose weight, get toned and meet their overall fitness goals in a short amount of time.

ORANGETHEORY® FITNESS

Scottsdale North
23757 North Scottsdale Road, Suite 125
Scottsdale, AZ 85255
480.447.4997

ORANGETHEORYFITNESS.COM

Get Hungry. Eat The Frog.

by Lee Barnathan

Most don’t want to eat the frog. Bryan Clay, Mike McMahon and Kat McMahon are not like most. They welcome the frog. They love the frog. They are one with the frog.

They also know that the frog is a metaphor for something you don’t want to do. In this case, that’s fitness.

Clay, the 2008 Olympic and 2005 world decathlon champion, is co-founder of Eat The Frog Fitness. The McMahons own the Ahwatukee studio. They live by the mantra often attributed to Mark Twain: If you eat a frog first thing in the morning, you can go through your day knowing the worst is behind you.

“There’s this idea of don’t push off the things you need to do,” Clay said. “From a fitness standpoint, that’s exactly what we want. (The name’s) just quirky enough for people not to forget that.”

Clay and the McMahons hope everyone will come in, see how they do things differently, and stay. Eat The Frog guarantees results in eight weeks.

The key is in the customization. Everyone starts with a 30-minute fitness assessment that includes determining one’s maximum heart rate while exercising. Clay and Mike McMahon say this is critical because most fitness centers use the standard of 220 minus one’s age. A 50-year-old would have a maximum heart rate of 170.

“That’s a general rule,” Clay said, “but a runner or cyclist could be higher. If it’s supposed to be at 180 but you’re at 190, we’ll customize to 190.” “Customize” here means design an eight-week workout regimen of three types of classes: flexibility and core strength, strength training and cardio, plus recovery for each. How many classes one takes each week, and their intensities, depends entirely on one’s individual plan.

Another unique feature is the classes themselves. The rooms are equipped with two 11-foot screens. Classes might be instructor-led or not, allowing for anyone to do the workout at his or her convenience. Regardless, whatever piece of equipment is being used, it’s customized to the individual using it. So, a first-time attendee can be next to an Olympic-elite athlete and each will still get a maximum workout.

“We pride ourselves on the (customization) of the workout,” Clay said. “Group fitness is very cookie-cutter. If I want to lose 15 pounds, if Mike wants to run a marathon, if Kat wants to win an Olympic gold medal, what every other group says is, ‘Do this workout and all of you will reach your fitness goals.’ In the world of sports, that’s not how it works.”

It made a convert of Kat McMahon. She preferred low intensity workouts before trying it, and the spin bike intimidated her.

The first time she went to the studio, it was too intense. The second time was better. The third time, she said, “When are we going to the studio again?”

Others seem to agree. Clay said that Eat The Frog’s retention level is better than the industry standard, which he declined to state (the International Health, Racquet & Sportsclub Association says it was 72.4 percent in 2015).

It’s not known how many of those stay because of the cool name.

“I told my wife I want to take a look at (investing in) Eat The Frog. She said, ‘You want to do what?’” Mike McMahon said. “And here we are.”

For more information about Eat The Frog Fitness visit  www.eatthefrogfitness.com.

EAT THE FROG FITNESS
4722 E. Ray Road, Suite 13A
Phoenix, AZ 85044

480.420.0676

EATTHEFROGFITNESS.COM

Got An Hour To Burn?

Orangetheory Fitness, the scientifically-backed and fast-growing fitness franchise, announced on March 1 the launch of its brand new wearable heart rate monitor and a revamp of its mobile app. The new heart rate monitor, OTBeat Link, is worn on the wrist and powered by Mio. The OTbeat app pairs with the new heart rate monitor, and aims to provide a singular platform for members to view their workout histories, set goals, book classes, and much more.

“The science behind Orangetheory Fitness is what sets us apart from other workouts on the market,” said Dave Long, co-founder and chief executive officer of Orangetheory Fitness. “As a brand, we are constantly evaluating our programs to ensure we are using the latest technology to enhance the science-backed workout and provide the best overall experience for our valued members.

Launched in limited supply earlier this year, the OTBeat Link is an alternative to the existing OTbeat chest strap used in Orangetheory Fitness studios across the nation. While the monitor in the chest strap captures heart rate by listening to and recording the beating heart, the wristband monitor reads the heart rate through LED technology. To further sync with this new technology, Orangetheory updated its OTbeat application, which connects the in-studio experience with workouts done outside the studio. Users have more control within the app thanks to new features, such as the ability to set heart rate zones to optimize calorie burn, to analyze the amount of time spent in each zone and to view splat points from workouts in and outside of the studio.

“The ability to combine data from members both in and out-of-studio experiences will provide users with a more complete view of their fitness levels and goals,” said Long. “Orangetheory Fitness’ objective has always been to improve the overall health and welfare of as many people as we possibly can – not just while in our studios – and the new OTbeat app is helping our members do just that.”

For more information about Orangetheory Fitness visit  www.orangetheoryfitness.com.

STONE RIDGE
20811 US 281, #430
San Antonio, TX 78258

210.899.098

ORANGETHEORYFITNESS.COM

Got An Hour To Burn?

Orangetheory® Fitness, the scientifically-backed and fast-growing fitness franchise, announced on March 1 the launch of its brand new wearable heart rate monitor and a revamp of its mobile app. The new heart rate monitor, OTBeat Link, is worn on the wrist and powered by Mio. The OTbeat app pairs with the new heart rate monitor, and aims to provide a singular platform for members to view their workout histories, set goals, book classes, and much more.

“The science behind Orangetheory Fitness is what sets us apart from other workouts on the market,” said Dave Long, co-founder and chief executive officer of Orangetheory Fitness. “As a brand, we are constantly evaluating our programs to ensure we are using the latest technology to enhance the science-backed workout and provide the best overall experience for our valued members.

Launched in limited supply earlier this year, the OTBeat Link is an alternative to the existing OTbeat chest strap used in Orangetheory Fitness studios across the nation. While the monitor in the chest strap captures heart rate by listening to and recording the beating heart, the wristband monitor reads the heart rate through LED technology. To further sync with this new technology, Orangetheory updated its OTbeat application, which connects the in-studio experience with workouts done outside the studio. Users have more control within the app thanks to new features, such as the ability to set heart rate zones to optimize calorie burn, to analyze the amount of time spent in each zone and to view splat points from workouts in and outside of the studio.

“The ability to combine data from members both in- and out-of-studio experiences will provide users with a more complete view of their fitness levels and goals,” said Long. “Orangetheory Fitness’ objective has always been to improve the overall health and welfare of as many people as we possibly can – not just while in our studios – and the new OTbeat app is helping our members do just that.”

For more information about Orangetheory Fitness visit  www.orangetheoryfitness.com.

MARANA

9170 N. Silverbell Rd.  |  Tucson, AZ 85743
At Silverbell & Twin Peaks
520.445.8999

ORANGETHEORYFITNESS.COM

A Fitness Oasis in the Desert

With so many different gyms and fitness centers to choose from, it is difficult to find the perfect one for you. Thankfully, for everyone, there is Desert Fitness. Whatever you are looking for, award-winning Desert Fitness has just what you need, thanks to a variety of membership options. Desert Fitness is located at 740 S. Cooper Road in Gilbert, at the intersection of Cooper and Warner Roads. They also have their original South gym, located at 4658 South Higley Road, at the intersection of Higley and Queen Creek Roads.

One major point which sets Desert Fitness apart  is their focus on giving their guests the best experience possible. “We’re a gym that truly cares about its members,” said Nick Short, manager of the North location. “We’re constantly reinvesting in our facility. Keeping everything top-of-the-line and staying cutting-edge.” Part of this philosophy is making sure guests find whatever it is they are looking for in a workout. 

In addition to rows of traditional equipment, Desert Fitness has crossfit equipment, a wide variety of group training classes and personal training available. The North location has steam rooms in each locker room and a brand-new, 5,000 square-foot basketball court. Desert Fitness is open from 5 a.m. to 10:30 p.m. Monday through Friday, and 6 a.m. to 8 p.m. Saturday and Sunday.

Another facet of commitment to Desert Fitness members is providing world-class customer service. “We’re very flexible,” said Short. “We’re always willing to help people out and we try to go the extra mile for them.” Being an independent club allows owner Jared Wilson and his staff to provide the personal touch that large corporations have long forgotten about.

Desert Fitness has a wide variety of memberships that make it easy to find the right option for you. They offer a “Basic Plan” membership that costs only $14.99 per month (on special right now for only $9.99). The “Value Plan” membership grants you access to group classes and the basketball court as well as a reduced enrollment fee for only $24.99 per month (also on special for $19.99). Finally, for those ready to commit to a healthier lifestyle and make use of all Desert Fitness has to offer, there is the “Premier Plan”. This all-encompassing plan gives you everything the Value Plan does plus child care services for one child, free access to tanning services and NO enrollment fee. Whichever plan fits best, take advantage of the “Paid in full” program to get a large discount over paying month-to-month with both the enrollment fee AND the one-time annual fee of $49 waived!

“None of these are contracts,” said Short. “They’re all basically month-to-month. Our philosophy is let them come in and take a look around our facility. Let them explain to us what they are looking for, and it lets us help them find the perfect plan.” Whatever your fitness goals, Desert Fitness is here to help. For more information, visit their website www.desertfitnessaz.com. You can stop in for a tour or call them at (480) 422-7358 (North location) or (480) 422-7320 (South location) today!

TWO GILBERT LOCATIONS TO BETTER SERVE YOU

Located on the NW Corner of Warner & Cooper
740 S. Cooper Rd
Gilbert, AZ 85233
480-422-7358

Located on the NW Corner of Queen Creek & Higley
4658 S Higley Rd
Gilbert, AZ 85297
480-422-7320

desertfitnessaz.com

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Surprise, AZ 85378

623.266.13333

biobalancemedical.com